In today’s rapidly changing business landscape, innovation has become a key driver of success. Companies that fail to adapt and innovate often find themselves falling behind their competitors. This is where the role of an innovation strategy consultant becomes crucial.

An innovation strategy consultant is a professional who specialises in helping businesses develop and implement effective innovation strategies. They bring in fresh perspectives, industry expertise, and proven methodologies to help businesses identify opportunities, overcome challenges, and drive innovation.

The role of an innovation strategy consultant

An innovation strategy consultant plays a vital role in guiding businesses towards innovation excellence. They work closely with business leaders and teams to understand their goals, challenges, and aspirations.

By conducting thorough research and analysis, they identify gaps and opportunities within the market and the organisation itself. Based on their findings, they develop tailored innovation strategies that align with the company’s overall objectives.

One of the key responsibilities of an innovation strategy consultant is to foster a culture of innovation within the organisation. They help create an environment that encourages creativity, risk-taking, and continuous learning.

By facilitating workshops, training sessions, and brainstorming sessions, they empower employees to think outside the box and come up with innovative solutions.

innovation strategy

Signs that your business may benefit from partnering with an innovation strategy consultant

While every business can benefit from innovation, there are certain signs that indicate a need for an innovation strategy consultant. These signs include:

  1. Stagnant growth: If your business has been experiencing stagnant or declining growth, it may be a sign that your current strategies are no longer effective. An innovation strategy consultant can help identify new growth opportunities and develop strategies to capitalise on them.
  2. Lack of new ideas: If your business is struggling to generate fresh ideas and innovative solutions, it may be time to bring in an outside perspective. An innovation strategy consultant can inject new energy and creativity into your organisation, helping you break through the barriers of conventional thinking.
  3. Inability to adapt to change: In today’s fast-paced business environment, the ability to adapt to change is crucial. If your business is finding it difficult to keep up with technological advancements, market shifts, or changing customer preferences, an innovation strategy consultant can help you develop a proactive approach to change.
  4. Competitive pressures: If your competitors are outpacing you in terms of innovation, it’s a clear sign that you need to step up your game. An innovation strategy consultant can help you analyse your competitors’ strategies, identify their strengths and weaknesses, and develop a competitive advantage through innovative solutions.

Benefits of working with an innovation strategy consultant

Partnering with an innovation strategy consultant can bring numerous benefits to your business, including:

  1. Fresh perspectives: Innovation strategy consultants bring a fresh set of eyes to your business. They have experience working with diverse industries and can offer unique insights and perspectives that you may have overlooked. This fresh perspective can spark new ideas and approaches that can drive innovation within your organisation.
  2. Expertise and experience: Innovation strategy consultants are experts in their field. They have deep knowledge of industry trends, best practices, and emerging technologies. By leveraging their expertise and experience, you can tap into the latest innovation strategies and techniques to stay ahead of the curve.
  3. Accelerated innovation: Innovation strategy consultants have a proven track record of driving innovation. They have a systematic approach to innovation that can help streamline the process and accelerate results. By working with an innovation strategy consultant, you can shorten your time to market and gain a competitive edge.
  4. Enhanced problem-solving: Innovation strategy consultants are skilled problem solvers. They can help you tackle complex challenges and find innovative solutions. By leveraging their analytical skills, creative thinking, and industry knowledge, you can overcome obstacles and seize new opportunities.

How to find the right innovation strategy consultant for your business?

Finding the right innovation strategy consultant for your business is crucial to the success of your innovation initiatives. Here are some steps to help you find the right consultant:

  1. Define your goals: Before you start looking for a consultant, clearly define your innovation goals and objectives. Identify the specific areas where you need assistance and the outcomes you hope to achieve.
  2. Research and shortlist: Conduct thorough research to identify potential innovation strategy consultants. Look for consultants with relevant industry experience, a proven track record, and positive client testimonials. Create a shortlist of consultants that align with your requirements.
  3. Assess their expertise: Evaluate the expertise and capabilities of each consultant on your shortlist. Look for consultants who have experience working with businesses similar to yours and have a deep understanding of your industry. Assess their methodologies, tools, and success stories to ensure they can deliver the results you’re looking for.
  4. Conduct interviews: Once you have narrowed down your shortlist, schedule interviews with the remaining consultants. During the interviews, ask them about their approach to innovation, their previous experiences, and their understanding of your specific challenges. Pay attention to their communication style, problem-solving skills, and cultural fit with your organisation.
  5. Check references: Before making a final decision, ask for references from the consultant’s previous clients. Contact these clients to get their feedback on the consultant’s performance, professionalism, and the results they achieved. This will help you make an informed decision based on real-world experiences.

The process of working with an innovation strategy consultant

Once you have selected the right innovation strategy consultant for your business, the next step is to understand the process of working with them. While the process may vary depending on your specific needs, here are some common steps involved:

  1. Discovery: The consultant will conduct a thorough discovery phase to understand your business, industry, and innovation goals. They will gather data, conduct interviews, and analyse existing processes to identify areas for improvement.
  2. Strategy development: Based on their findings, the consultant will develop an innovation strategy tailored to your business. This strategy will outline the goals, objectives, and actions required to drive innovation and achieve your desired outcomes.
  3. Implementation: Once the strategy is developed, the consultant will work closely with your team to implement the necessary changes. This may involve training sessions, workshops, and ongoing support to ensure the successful execution of the strategy.
  4. Monitoring and evaluation: Throughout the implementation process, the consultant will monitor the progress and evaluate the results. They will provide feedback, make adjustments if necessary, and track the success of the innovation initiatives.
  5. Continuous improvement: Innovation is an ongoing process. The consultant will help create a culture of continuous improvement within your organisation. They will provide guidance on how to sustain and build on the initial success, ensuring that innovation becomes a core competency of your business.

Common misconceptions about innovation strategy consulting

Despite the numerous benefits, there are some common misconceptions about innovation strategy consulting. Here are a few:

  1. It’s only for big companies: Innovation strategy consulting is not limited to large corporations. Businesses of all sizes can benefit from the expertise and guidance of a consultant. In fact, smaller businesses often have more agility and can quickly implement innovative solutions.
  2. It’s a one-time fix: Innovation is an ongoing process, and working with a consultant is not a one-time fix. It requires continuous effort, commitment, and a long-term partnership to drive sustained innovation and business growth.
  3. It’s expensive: While there is a cost associated with hiring an innovation strategy consultant, the return on investment can far outweigh the initial expense. The insights, strategies, and innovations developed through the partnership can lead to increased revenue, cost savings, and a competitive advantage.


Innovation is no longer a luxury; it is a necessity for businesses looking to thrive in today’s dynamic marketplace. Partnering with an innovation strategy consultant can provide the expertise, guidance, and fresh perspectives needed to drive innovation and achieve sustainable growth. By recognising the signs that your business may benefit from an innovation strategy consultant, understanding the benefits of working with one, and following a systematic process to find the right consultant, you can position your business for success.

Embrace innovation and unlock the potential of your business with the help of an innovation strategy consultant.