SEO is a dynamic practice that requires ongoing adjustment in order to be effective. Fortunately, not all SEO practices are time-sensitive. Many core principles will always remain relevant and help you rank higher in Google search results. However, there are certain trends to keep an eye on so you can adjust your strategy accordingly. For example, we’ve seen a shift away from keyword-focused content and toward mobile-first strategies over the last several years, and these trends will continue moving forward. In this article, we’ll explore four major SEO mistakes that professional seo company Gold Coast have faced recently that you might make also face in 2022 and how you can avoid them so that your strategy remains both current and effective.

Not Making Your Content Evergreen

  • Evergreen content is content that is useful and relevant for a long time. It’s usually high quality and has a long shelf life.
  • Content can be evergreen in one of two ways: it either remains useful indefinitely, or it gets updated with new information over time.
  • Examples of evergreen content include:
  • Blog posts that are timeless and provide fresh information;
  • Articles on how to make your own products at home;
  • Tools like the Grammarly app, which helps writers catch mistakes in their writing.

Losing Focus on the User

  • Focus on the user. Create content that is useful, engaging, and relevant.
  • Make sure your content is easy to find.
  • Make sure your content is easy to read.
  • Make sure your content is easy to understand.
  • Make sure that your content can be easily shared by others so they can share it with their friends and family members as well

Ignoring Mobile-First SEO

In 2022, Google will have a new way of ranking web pages called mobile-first indexing. Mobile-first indexing is a new web indexing system that Google uses to rank web pages. The way it works is simple: Google will use the mobile version of a page’s content to determine its ranking, instead of using the desktop version like they do now. This means that if you don’t optimize for mobile users, your site may not appear in search results at all!

To avoid being penalized by this change, make sure your website has been optimized for search engines so it can be found by potential customers who are looking for businesses like yours online using their smartphones or tablets.

professional seo company Gold Coast

Replicating Content Across Domains

If you’re not familiar with the concept of domain authority, it’s a metric that reflects how well a website ranks in search results. The higher your domain authority, the better your site will rank on Google and other search engines.

A high-quality link profile is another important aspect of SEO. It refers to links from other websites (often called backlinks) pointing at yours, which helps improve its ranking in search results.

User experience is also crucial for good SEO performance as it affects conversions and user satisfaction—and we all know how important those factors are when it comes to business success!

Content can either be created by yourself or outsourced to someone else; either way, make sure there are enough pages about different topics so that each one can attract targeted visitors who may eventually become customers if they like what they see or hear about on those pages (e.g., articles).

Speed matters too because slow loading times generally lead people away from webpages—and this means fewer conversions from visitors landing on your page due to organic traffic sources such as Google Search Console (formerly known as Google Search Engine Results Pages).


No matter how much or how little you know about SEO, it’s always a smart idea to stay on top of the latest trends. This way, you can be sure that your business stays relevant and competitive in the ever-changing world of search engine marketing. As we’ve seen, there are plenty of ways to do this by avoiding common mistakes and embracing best practices. So remember: Your website should reflect the interests and needs of its target customers. Make sure that your site is mobile-friendly and easy to navigate on any device. And if you run into trouble with duplicate content, feel free to reference our guide on what to do next!