Customer engagement is a key component of digital marketing. It can help you generate more leads, increase sales, and improve customer service. The more engaged your customers are, the more likely they will be to stay loyal to your brand or product over time. However, most Digital Marketing Company Calgary have an effective strategy when it comes to boosting engagement. In this article, I’ll show you how to do just that by using four simple steps:

Create Content That People Actually Want To See

If you want to boost customer engagement, the first step is to create content that people actually want to see.

The best way to do this? Create content that solves their pain points and moves them towards their goals. This can be accomplished by using data—which can tell you a lot about your audience’s interests and needs.

You could use analytics tools like Google Analytics or Facebook Insights, but I recommend working with Digital Marketing Company Calgary through surveys and interviews instead. 

When used correctly, these methods will give you an in-depth understanding of what your customers care about most—and how they’re currently addressing these issues without any help from you (or other companies).

Frequent, Relevant Communication

As you might expect, there are many different ways to achieve this goal. However, it’s critical that you send frequent, relevant communication in order to build trust and encourage customer loyalty.

One of the best ways to meet this requirement is by sending regular newsletters and promotions that are tied closely to the products or services your business offers. By selecting a frequency based on how often customers want updates about new offerings and sales opportunities on items they’ve recently purchased, you’ll be able to create an environment where there’s always something new and exciting happening at your company. 

This will not only keep customers engaged with what’s going on around them but also give them a reason why they should continue doing business with you over other competing businesses who may offer similar services but don’t communicate regularly enough!

Include a Call to Action in Your Communication

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A call to action is a statement that encourages the reader to take the next step. It’s a way for you to tell them what you want them to do next.

For example, if you’re trying to get people interested in investing in your company, you could write an email that says: “Invest Now.” This is a call to action because it tells people what they should do next.

In general, there are two types of CTA calls: explicit and implicit. Explicit CTAs are those that clearly state their intention (“BUY NOW!”), while implicit CTAs do not require any explanation (“okay”). It’s important not only because it can be confusing for your customer but also because these differences can have a significant impact on how successful your campaign will be!

So how can we use this idea in practice?

Make the Experiences Personal

Personalization is about making the experience relevant to the individual. It can be used in marketing, customer service and sales.

Personalization – where Digital Marketing Agency Calgary suggest that it can be done through data but also through creative ideas. You can personalize your digital marketing campaign by adding variables that are unique to each visitor. 

For example, if you’re sending emails and want to show different information based on a person’s location or other information, they’ve given you (i.e., their age), then it’s data-driven personalization.

But you don’t have to use data at all! You could use creative thinking instead: if you notice an increase in sales after sending a certain type of email ad campaign—or maybe one new customer seems especially engaged with the product—you might decide to test sending more similar ads out in the future (this is called A/B testing).


In the end, it’s really all about understanding your audience and creating content that they will actually want to see. Your job as a marketer is to create experiences that are personalized, relevant and engaging. The digital world has made this easier than ever before — now we just need to take full advantage of all its possibilities!