SEO, or search engine optimisation, is one of the best strategies for a business to utilise when trying to increase their visibility and gain more customers. However, SEO can be a complex process that requires expert knowledge to get right.
This is why many businesses opt for hiring an outside agency or consultant to handle their SEO needs instead of trying do it themselves.
Even though hiring an SEO Auckland expert may seem like an expensive option at first glance, there are actually several reasons why you should consider investing in these five essential SEO services:
Comprehensive Website Audit and Analysis
A comprehensive website audit and analysis is a great first step to improving your SEO. A skilled SEO Auckland expert will analyse your website for technical issues, broken links, duplicate content and other issues that could be holding back its performance in search engine results.
They’ll also review it for best practices related to user experience (UX). They may recommend changes like updating the design or adding more keywords so you can rank higher in search results.
If this sounds like something you need help with but don’t know where to start, consider hiring the best seo services with experience in auditing websites for SEO purposes–they’ll be able to give you advice based on what they find during their analysis of your site’s current state
Keyword Research and Optimisation
Keyword research is the first step of SEO. It helps you find the right terms to target, which will then inform your content strategy and overall marketing plan.
Keywords are the words that people type into search engines in order to find information on a topic, product or service. Keywords are not always the same as phrases or topics.
For example, if someone were looking for “how do I grow tomatoes?” they might type “how do I grow tomatoes” or just “grow tomatoes.” Either way would be considered a different keyword phrase even though they both contain “grow tomatoes”.
On-Page SEO Optimisation
On-page SEO refers to the content on your website that can be optimised for search engines. On-page optimisation is one of the most important aspects of SEO because it consists of factors that directly affect how well your site performs in organic search results pages (SERPs).
The purpose of on-page optimisation is to make sure that every page on your site has good quality content, with relevant keywords and phrases and no duplicate or thin content.
This helps Google understand what each page is about so they know how best to rank it in their SERPs when users are searching for similar topics or products/services like yours.
Link Building and Off-Page SEO
Link building is a process of getting links to your website from other websites. Off-page SEO involves acquiring links in order to increase the authority of a website or domain name.
On-page SEO focuses on optimising the content on your site so that search engines can understand what it’s about, while off-page SEO has more to do with getting others to link back to you in their own content (hence the term “backlink”).
While many small businesses don’t have much experience with link building, they should still be aware of its importance in terms of improving rankings in SERPs (search engine result pages).
Because Google uses hundreds if not thousands of signals when ranking sites for keywords, it’s hard for any one factor alone–whether that be backlinks or keyword density–to make or break a site’s position in SERPs.
However, these two types of strategies together make up what many call “the secret sauce” behind successful SEO campaigns that lead directly into increased traffic and conversions!
Performance Tracking and Reporting
Performance tracking and reporting is essential to SEO. It helps you improve your strategy and show value to your clients. With the help of one of the best seo services you can track your SEO performance easily.
To demonstrate the ROI of your work, you need to be able to show how well your site performs in relation to the goals set out by your client. You can do this by measuring the following metrics:
- Organic traffic – This refers to people who come directly through search engines like Google or Bing
- Paid traffic – This refers to people who come from paid ads on Facebook, Google AdWords & other networks such as LinkedIn Ads & Twitter Promoted Tweets
If you’re looking to improve your SEO, these five SEO Auckland services are a great place to start. They will help you identify areas of weakness in your website and optimise them so that they can rank higher in search results.
You should also consider hiring an experienced copywriter who can write content for your website that is engaging and informative for visitors.