SEO is an ever-changing industry. The best SEO tactics, trends, and strategies can change from month to month. However, there are a handful of SEO Adelaide trends that have been growing in popularity over the past year or so. These trends are likely to continue growing in popularity, meaning they’ll be important for you to keep up with in 2023 as well. As we enter into the next decade, it’s important that we look back on what has worked in the past and apply these lessons learned to our current strategies.

The Intensifying War on Spammy Backlinks

The war on spammy backlinks is intensifying. Google and other search engines are continuing their efforts to remove low-quality content from their indexes. They’re also cracking down hard on the best SEO Adelaide tactics that were once used to get more visibility for websites. More than ever before, it’s important for businesses to have high-quality link-building strategies in place if they want to stay competitive in today’s digital space. Google’s algorithm is getting better and better at detecting spammy backlinks, so you need to be careful about the types of links you acquire. Google has been making changes to its algorithms to target links that are too generic or from low-quality sites with low-quality content. In other words: if your blog post is going to have a link back to your site from a page that contains nothing but keywords, it might not pass muster with Google anymore.

Google’s Direct Answer Boxes

Google is always looking for ways to make the user experience better. A great way they’re doing this is by including direct answer boxes in Google search results. These boxes give you quick answers to questions you might have and appear at the top of your search results page.

Here are some examples of what these direct answer boxes look like:

> How old are Taylor Swift and Tom Cruise? > What is the weather forecast for tomorrow? > Who won Best Actress at the Oscars 2019? What makes these boxes so useful is that they provide information that you would otherwise have to do research on yourself, saving you time and allowing you to find exactly what you need quickly.

The Rise of User Intent Through Topic Clusters

Topic clusters are a way to group related topics together. Google has been using them for a while, and they’re becoming more popular among SEO Adelaide. They can help you understand what people are searching for and where you might find them. Topic clusters are an example of how Google is simplifying search by grouping results into buckets that make it easier for users to find the information they need quickly and easily.

The Ongoing Demand for Evergreen Content

Evergreen content is content that will never expire and will always be relevant for a long time. Evergreen content is easy to create and manage as it does not require much revision or updating as compared to other types of content like news articles, etc. Evergreen content has the ability to attract more traffic from search engines because it provides answers to questions people are searching on Google every day. For example, if you want your blog post on “how do I fix my broken car?” to rank well in searches by people looking for that answer, then make sure they are keyword-optimized with keywords related specifically towards fixing cars (for example: “how do I fix my broken car”). This ensures that your page will be easily found when someone searches for those keywords, which can lead them directly into reading about how exactly how you would go about fixing a broken car!

Optimizing for Conversational, Voice-Driven Searches

Conversational, voice-driven searches are becoming more popular as consumers become more accustomed to using their phones and other devices to access the internet. Voice search is growing in popularity, and conversational search is becoming more prominent as it becomes easier for people to use. Voice assistants like Siri, Alexa, or Google Assistant are making it easier for users to quickly find information on the go or at home—even when they’re not sitting in front of a computer with a browser open. As SEO Adelaide Experts said that voice search continues to grow in popularity over traditional typed search engines (or even desktop browsers), businesses should consider how they can optimise their content for these types of queries so that users will find relevant answers quickly when searching through various sites on mobile platforms like smartphones or tablets where typing isn’t always an option. Voice search is becoming a more popular way for people to find answers and interact with their devices. It’s important that businesses keep up with the trends in order to make sure they’re not missing out on opportunities to connect with customers through this medium.


SEO is always changing, but the fundamentals don’t. If you want to succeed with SEO, it’s important that you keep your site updated and make sure it’s relevant for today’s search engines. In this post, we covered some trends that are likely to be important in 2023 and beyond. From creating more content around what people care about most (topic clusters), optimizing for voice searches by providing relevant answers quickly (direct answer boxes), and making sure your website doesn’t have spammy backlinks—these are all things that can help boost traffic from search engines so long as they get done well enough beforehand!