In the world of business, there are very few things that are more important than an appealing online presence. It’s no secret that people want their products and services to be easily accessible. But what most don’t know is that a good search engine optimisation (SEO) expert can ensure your website will pop up on the first page of Google for all the right reasons.

One of the most important things you can do to find an SEO specialist Gold Coast for your business is to learn as much as possible about SEO and how it works. The best way to do this is through research, which you’ll want to be doing before hiring anyone. You should also ensure that potential experts stay up-to-date on their knowledge by reading blogs and articles about new techniques, tactics and strategies.

Know Your Audience

Once you’ve done this research, it’s time for step two: knowing your audience. Know who your target customers are and what they’re interested in so that when choosing keywords or writing content for SEO purposes, these consumers will see themselves reflected back at them in your company’s marketing materials (and not just a vague “everyone”). 

For example: if someone searches “web design,” an advertising campaign that includes words like “custom” or “personalised” will likely entice more business than one with generic terms like “website.” Additionally, if they are searching something along the lines of “web design software,” then maybe someone else might want to hear about web design tools instead of software packages (or if they don’t care either way). It’s all about finding out what works best for each individual person according’to them!


Know Your Competition

Deciding on the best SEO expert for your business is not an easy decision. It takes a lot of research and planning to find someone with the right qualifications for your needs. The first step to getting started is to learn all you can about SEO experts in general. There are many different types of people who do this type of work, so knowing what they do will help narrow down your choices.

Use your keywords

Use keywords in your website title.

Use keywords in your website url.

Use keywords in your meta description.

Use keywords in the content of the page(s).

Use keywords when naming images, videos and other files you upload to the site or post on social media channels.

Focus on your business type

  • Focus on your business type.
  • Some businesses may be more suited to a local SEO expert and others to a national or digital expert, depending on what they offer and where their target audience is located. For example, if you are an e-commerce business selling products online, then it would be best for you to find an expert who concentrates on digital marketing. If you have a physical location such as an office or storefront then it might make sense for you to hire someone who specialises in local SEO (the practice of ranking websites highly within specific geographic areas).

A national SEO expert would be appropriate if you don’t have a physical location but want to reach people all over the country who are searching for your product or service. You might also consider hiring an international expert who specializes in ranking websites highly outside of their particular country.

Ask the right questions

So, now that you’ve found a few potential SEO experts, it’s time to ask the right questions. These are the ones that will help you determine if this person or company is right for your business.

  • Ask about the project and how they would approach it. Is their process going to be based on keyword research? Are they going to look at Google Ads and learn what types of ads are working? Will they run a campaign or two before they know whether or not their work is effective? You want someone who can give you detailed answers about what they plan to do with your website to increase its visibility, so make sure that person has thought this through ahead of time!
  • Ask about who else will work on your account. Does this expert have other employees who also handle SEO projects? If so, what kind of experience do those people have (and can we talk with them)? What kind of training do these people receive from the company itself (if any)? The best answers here show a commitment from an agency owner/manager towards building up his/her team over time—not just himself/herself alone!


With all the information out there, you can do a lot of research on your own. But don’t forget to ask the right questions and clearly understand what your business needs. If you’re confused about how to find an SEO specialist Gold Coast, we hope this article has helped!