SEO, or search engine optimization, seems to be one of the most confusing and complicated concepts in the business world today. Even SEO Company Auckland, is emerging in the market.
Because it’s so ambiguous, there are plenty of myths surrounding SEO that cause new entrepreneurs to waste time, energy, and money on things that simply don’t help their SEO blog rank.
Fortunately, this article will shed some light on the myths surrounding SEO so you can better understand how to optimize your website to appeal to search engines.
Here are the top five myths surrounding SEO that you should avoid at all costs if you want your website to rank high in the search engines.
Don’t Write Content For Google; write For People
It’s tempting even for SEO Company Auckland to want to write content that you think will help your blog rank well in Google search results. But resist the urge! Google’s algorithms are constantly changing, and what works today might not work tomorrow.
Plus, writing for Google instead of people is a surefire way to make your content boring and unreadable. Write for people instead, and your content will be more likely to both rank well and be enjoyed by readers.
Don’t Target Long-Tail Keywords
Long-tail keywords are great for driving targeted traffic to your website, but they won’t do much to help your blog rank.
The reason is that long-tail keywords are generally too specific to be competitive with the more general, shorter keywords that people are searching for. So, while long-tail keywords might bring you some traffic, they’re not likely to help you rank any higher in search engine results pages (SERPs).
Don’t Force Yourself To Post On A Schedule
There’s nothing worse than feeling like you HAVE to post on a schedule. If you’re forcing yourself to blog, it’s going to show in your writing. Plus, you’re likely to get burnt out and give up altogether if you’re not enjoying the process.
Trust us – your readers will be able to tell if you’re not into it. So take a break from the scheduled posts and come back when you’re feeling refreshed and inspired.
Avoid Recycled Content
There’s a lot of information out there on the internet, and it can be tempting to just recycle old content that’s already been written. However, this is a huge no-no when it comes to SEO as per SEO Company Auckland, which has been in the market for a long.
Google punishes sites that publish duplicate content, so you’ll want to avoid this at all costs. If you must use someone else’s content, make sure to rewrite it in your own words and give credit where it’s due.
Avoid Building Links on Low-Quality Sites
Building links on low-quality sites won’t help your blog rank. In fact, it could actually hurt your blog’s ranking. If you’re going to build links, make sure you’re building them on high-quality sites that are relevant to your niche.
Also, avoid link farms and link directories. These are low-quality sites that will only hurt your blog’s ranking.
It’s important to focus on the things that will help your blog rank in search engines and not waste time on the things that won’t. These include: writing great content, optimizing your website for search engines, and building high-quality backlinks.