We’ve all been there. We write a blog post, or maybe we even create an entire site and then we don’t see any traffic coming in. You spend hours upon hours trying to figure out why your website isn’t ranking on Google search engine results pages (SERPs).
According to the top SEO Company in Ahmedabad, if you’re a business owner and want your website to rank high on search engines for relevant keywords. If your site isn’t ranking well, then it could be due to several reasons. Here are some of them:
Poor code quality
The most important thing you can do for a website’s performance is to ensure that it is coded well. If your site is poorly coded, it will be slower and less secure than other sites on the same topic.
Here’s what a top SEO Company in Ahmedabad suggest that the first step in fixing this problem is to hire a professional developer who can analyze your current code and identify any issues.
In addition to being slow, poorly-coded websites often have lower bounce rates and conversion rates than their competitors (which means they get less traffic). This can also lead to lower rankings because Google penalizes poorly-coded websites in its algorithm.
Duplicate content
Duplicate content is a common SEO issue. Duplicate content can be caused by multiple versions of the same article being published on your website or even duplicate images.
You might have uploaded an image to one page and then uploaded it to another page without realizing that they’re both exactly the same image. If you see this happening on your website, then it’s a good idea to start looking into removing these duplicates as soon as possible.
Slow loading speed
Slow loading speed is another issue that affects both user experience and SERP ranking. It’s important to make sure your website does not have a slow page load time, as it can affect conversions, which means that you will lose revenue if the page takes too long to load.
When it comes to optimizing your site for a better user experience and better SERPs, you have to make sure you avoid these slow-loading speed issues:
Compression – The first thing you need to do is compress images on your site. You should also use CSS sprites for faster loading times and increase the size of your graphics before uploading them instead of resizing them after uploading them onto your website because this process takes longer than necessary and increases loading times too!
Redirects – When creating redirects on your website, be sure they are set up correctly, so users don’t get any errors when visiting pages or landing pages using these types of redirects (i.e., 301/302 status codes).
Low-quality links
The first reason for low-quality links is that you have a high number of links from spammy sites. Even if the site has no other purpose, it can still be considered spam because its sole purpose is to help build links for someone else’s website.
Another reason why your site may be nothing well on SERPs is that it has been penalized by Google due to unethical SEO practices such as buying backlinks or using hidden text on your pages that link out to other sites in an attempt to manipulate search engine results pages (SERPs).
Missing metadata, tags, and alt tags
Metadata, tags, and alt tags are important for SEO because search engines use them to determine the keywords in your content. If you have duplicate metadata, a top SEO Company in Ahmedabad says it will be hard for search engines to understand what your content is about.
To make sure that your SEO is optimized:
- Use unique metadata on each page of your website or blog
- Use unique tags (H1-H6) on each page of your website or blog
Keyword cannibalization
Keyword cannibalization is when a page uses the same keywords as another page. A common form of keyword cannibalization is when you have your website’s title or meta description on every page.
There are many ways to fix this issue: you can use a plugin such as Yoast SEO or SEMrush’s internal tools; you can check whether there are any duplicate titles/descriptions by using tool; or you can manually go through each URL and check for duplicates (which is time-consuming!).
You should also make sure that all URLs use unique titles and descriptions so they aren’t penalized by Google’s duplicate content filter.
Conclusion
If you have trouble ranking for your keyword, it’s time to look at your on-page SEO. By making sure that all of these issues are addressed, you can ensure that your page will rank higher in SERPs.
