Content creation is one of the most important aspects of a successful SEO program, but it’s also one of the toughest to get right. That is why content is an essential part of any SEO campaign suggested by SEO company Australia. But it’s not always easy to come up with ideas for the content you’re going to create. Here are five proven ways to find inspiration so that your program stays fresh and relevant:
Think about what type of content to create
You should think about the type of content you want to be creating. Some things to consider include the following:
- Relevance. You have to make sure your content is relevant to your audience and that it solves their problems.
- Interesting and informative. If your content doesn’t interest someone, they won’t read it—and if they don’t find it interesting, they won’t share it with others either!
- Useful information for readers. The more useful information you provide in each piece of content, the more likely people will want to read it again or pass along the knowledge from reading your blog posts or articles on social media platforms like Facebook and Twitter (which are two of the most popular social media sites out there).
Find ideas in your analytics.
Finding content ideas is easier than you might think.
If you’re a marketer, chances are high that your team has access to Google Analytics and Search Console data. These tools can be used to find out what people are searching for—and if there are any gaps in the types of content that exist on the web about those things.
If you don’t have access to analytics, consider reaching out to someone who does (or even asking a client) or doing some research on your own.
Here’s what an SEO company Australia expert said that good source of information is Google Trends—it shows how often certain keywords were searched for over time, so you can see how much interest there is in certain topics as well as whether it’s growing or shrinking over time.
Find out what people are talking about
There are lots of places you can look to find out what people are talking about.
- Social media: Twitter, Facebook and other social platforms can give you a sense of what’s on people’s minds. If you’re looking for content ideas that will resonate with your target audience, it’s worth spending some time going through the most popular posts from your competitors’ accounts as well as your own.
- Forums: Whether they’re dedicated to specific topics or not, forums can provide great insight into what people want to read about in any given industry. You may have to do a little digging, but finding out which forums are active and relevant can help you figure out which types of articles you should write and where they should live on your site.
- News sites: Reading news sites is an excellent way for marketers who work at B2B companies like yours to build relationships with potential customers—and learn how best to reach them!
Create a regular topic list and update it
Once you’re ready to start creating content, it’s important that you have a regularly updated topic list from which you can draw inspiration.
List all the topics that are relevant to your SEO program and carefully expand on each idea with as much detail as possible.
For example, if one of your clients is an online pet supply store, then one of their top keywords could be “dog food” or “cat litter.” You could create individual columns in your spreadsheet for these two topics and write out specific keywords related to each piece of content: “types of dog food,” “5 best sellers,” etc., along with any other ideas that come up while brainstorming.
Use the Google search results page to find topics that interest you
One way you can find content ideas is by examining Google search results. This will allow you to determine what your audience and competitors are most interested in.
To do this, SEO Company Gold Coast suggest that type in a keyword that’s relevant to your business or industry. Then, look at how many results are returned and how they are ranked by Google. You’ll notice that the most popular websites have high rankings on the first page of results, while those that aren’t as popular appear farther down on page two or three (or worse).
You can also use advanced search operators such as “intitle:keyword1 site:website URL” for more specific searches about topics related to your industry or niche market—for example, if you sell organic dog food online then maybe there should be some organic dog food recipes available out there somewhere too!
We hope this list has given you a few ideas for what to write about next. It’s important to keep in mind that Google doesn’t always give you the best results on the first page, but as long as you have some good keywords and phrases in mind, there are plenty of other ways to find great content ideas!